Simplísima
Project Background
Simplísima, a home improvement brand with a growing presence in Chile, came to Pink Dog Studio with a bold campaign idea, and the ambition to take it nationwide. From phone screens to retail shelves, the goal was to deliver a campaign that would stand out across every touchpoint.
Client Brief
Create and produce a digital commercial from concept to delivery, including script, storyboard, and full production. In parallel, develop and roll out a cohesive set of point-of-sale graphics to retail hardware stores across Chile, ensuring brand consistency and visual impact across the board.
Results
From our studios in Chile and Australia, the Pink Dog team brought the Simplísima concept to life. We delivered a dynamic campaign film that captured attention and stayed true to the brand’s personality. Simultaneously, we managed the nationwide rollout of in-store visuals, making sure each point of sale felt as polished as the ad itself. The result? A campaign that connected with audiences on screen and in store, seamlessly executed from start to finish.
