New Project

Simplísima

Construction boards company
Year:
2024
Location:
Santiago, Chile
Client:
Jump Media
Area:
Graphic Design
Motion Graphics
Film & Photography

Project Background

Simplísima, a home improvement brand with a growing presence in Chile, came to Pink Dog Studio with a bold campaign idea, and the ambition to take it nationwide. From phone screens to retail shelves, the goal was to deliver a campaign that would stand out across every touchpoint.

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Client Brief

Create and produce a digital commercial from concept to delivery, including script, storyboard, and full production. In parallel, develop and roll out a cohesive set of point-of-sale graphics to retail hardware stores across Chile, ensuring brand consistency and visual impact across the board.

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Results

From our studios in Chile and Australia, the Pink Dog team brought the Simplísima concept to life. We delivered a dynamic campaign film that captured attention and stayed true to the brand’s personality. Simultaneously, we managed the nationwide rollout of in-store visuals, making sure each point of sale felt as polished as the ad itself. The result? A campaign that connected with audiences on screen and in store, seamlessly executed from start to finish.

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