Naan Sense
Project Background
Established in 1991 as Tamana’s Indian Diner, this King Street favourite has been a Newtown staple for decades. Now reimagined as Naan Sense, the restaurant brings a fresh attitude while staying true to its roots in flavour and community. The new chapter began with a full renovation to create a more vibrant and inviting dining experience.
Client Brief
The goal was to boost awareness through Instagram, lift the restaurant’s Google rating, and bring consistency to how the brand showed up both online and in-store. We managed community engagement, replied to every review (yes, even the spicy ones), and evolved the visual language across menus, promotional pieces, and in-store signage. We also teamed up with a chef to simplify the menu and make it easier for customers to understand, then our copywriter spiced up the writing giving every dish name and description, with the perfect blend of cheek and charm.
Process
We began by taking over Naan Sense’s digital presence. Starting with social media management and Google review engagement. We built a consistent posting rhythm on Instagram, responded to every comment and review (even the extra spicy ones), and encouraged happy diners to share their experiences. The goal was simple: lift visibility, drive foot traffic, and boost that Google rating.
With the digital side humming, we turned our attention to the in-store experience. We revamped the visual language with new menus, promo flyers, and custom in-store graphics that brought the brand to life.
Then came the menu rewrite, collaborating with an experienced chef we worked on improving the menu to improve how the menu functioned, ensuring customers knew exactly what they were getting without having to ask the staff for further clarification, we also added combos to the menu to encourage upselling of drinks and naans. Our copywriter then got to work re-wording the menu items, every dish got a name and description upgrade.
Results
Google reviews jumped from 3.4 to 4.5 stars, making Naan Sense one of the highest-rated Indian restaurants in Newtown. On Instagram, in just three months, the account reached 16,473 views and nearly 7,500 accounts, with only one boosted post. The updated menu and in-store graphics gave diners something to talk about, and helped ensure the buying process was as simple as possible.
