Southbridge: Compañía de Seguros
Project Background
Southbridge Chile was born after the acquisition of AIG’s operations in Latin America by Fairfax Financial Holdings. With over three decades of experience in the insurance industry, the company provides tailored solutions for multinational giants, SMEs and individuals alike.
Client Brief
Southbridge, alongside Jump Media, came to us needing something foundational, a clear and cohesive Key Visual. Despite having a solid brand book, there was no unifying creative system to guide their assets.
Process
We started by digging deep into Southbridge’s existing brand identity; what was working, what was missing, and where it lacked cohesion. While the brand book had all the ingredients, it didn’t offer a clear recipe for how to bring them together in a way that felt unified across platforms.
Working closely with Jump Media, we developed a Key Visual system that could do the heavy lifting. It was designed to work across everything from OOH to digital while maintaining consistency, clarity, and brand integrity.
We built out templates, visual treatments, colour use rules, and layout structures that could guide future creative with ease. The result? A toolkit the Southbridge team could own and roll out confidently, whether it was a billboard on the freeway or a story on social.
Results
We developed a full Key Visual system anchored in their existing brand identity, giving their internal team a functional and flexible visual toolkit. This became the visual backbone of their first national campaign, helping them roll out cohesive ads across highways, metro stations and digital platforms.
