Southbridge Compañía de Seguros
Project Background
Southbridge Chile was born after the acquisition of AIG’s operations in Latin America by Fairfax Financial Holdings. With over three decades of experience in the insurance industry, the company provides tailored solutions for multinational giants, SMEs and individuals alike.
Client Brief
Southbridge, alongside Jump Media, came to us needing something foundational, a clear and cohesive Key Visual. Despite having a solid brand book, there was no unifying creative system to guide their assets.
Results
We developed a full Key Visual system anchored in their existing brand identity, giving their internal team a functional and flexible visual toolkit. This became the visual backbone of their first national campaign, helping them roll out cohesive ads across highways, metro stations and digital platforms.
