Fundación Fracción
Project Background
Fundación Fracción is a non-profit organization dedicated to improving healthcare access in Chile. With a commitment to establishing pharmacies in 52 underserved communities across the country, their mission is to ensure that essential medications and health services are available to everyone, regardless of their location. This ambitious initiative aims to reduce health disparities, empower local communities, and create sustainable access to healthcare.
Client Brief
The branding and web development project for Fundación Fracción focused on communicating its mission of healthcare accessibility, community support, and health equity. The goal was to craft a visual identity that reflects their commitment to decentralizing health services and building stronger, healthier communities. The digital platform was designed to facilitate access to information, promote their initiatives, and strengthen community connections.
Process
Our strategy was centered on understanding the core values of Fundación Fracción and their impact on local communities. We developed a branding system and website optimized for user experience and community engagement:Brand Design: A vibrant and modular visual system that symbolizes unity, community, and well-being. Each icon represents key values: Health, Community, Decentralization, Proximity, Entrepreneurship, Savings, Alliance, and Union.Web Development: A user-friendly platform with seamless navigation, clear messaging, and interactive elements that educate visitors about Fundación Fracción's projects and social impact.Visual Communication: Extending the branding to digital and physical spaces, including campaign materials and community outreach, reinforcing the foundation's commitment to accessible healthcare
Results
The rebranding and new digital platform for Fundación Fracción effectively communicate their mission of community-based healthcare. Their visual identity is now more recognizable, symbolizing hope and improved access for underserved regions. The website serves as an informative and interactive hub, amplifying their reach and fostering stronger community connections. Fundación Fracción is now well-positioned to fulfill its promise of reaching 52 new communities across Chile, building a healthier and more connected nation.
