Rinde Más
Project Background
Rinde Más SPA is a Chilean company dedicated to making everyday life cleaner and easier. They manufacture and sell general and industrial cleaning products through multiple channels. But within their range, one brand stood out — GO+, a popular line that lacked its own identity inside the larger Rinde Más umbrella.
Client Brief
They came to us unsure how to define the difference between their main brand and their rising sub-brand. What started as a simple ask — design a few product labels — quickly became a long-term partnership.
Process
- Redesigned product labels to differentiate Rinde Más and GO+.
- Developed a brand content strategy for both brands.
- Created and managed their social media, growing their presence from 1,200 to over 12,000 followers.
- Designed a new Shopify website (currently in progress) to unify both brands under one platform.
- Proposed new product ideas to expand their offering (like fabric wipes).
- Built ongoing campaigns to strengthen the relationship between the main brand and the sub-brand.
Results
Over the past three years, we’ve helped Rinde Más and GO+ grow from the inside out. We've created new packaging, developed a digital presence, expanded their product ecosystem, and set up a long-term strategy — proving we don’t just look after your brand, but your sub-brands too.
