Media Luna
Project Background
Media Luna is a warm and welcoming vegan bakery brand based in Valparaíso, Chile. Inspired by plant-based baking techniques and the comfort of freshly baked vegan pastries, Media Luna is committed to delivering high-quality, plant-based products with a local touch. With its cozy ambiance and artisanal approach, the brand evokes the nostalgic feeling of enjoying a fresh pastry with a cup of coffee.
Client Brief
The branding project for Media Luna focused on capturing the essence of a neighborhood bakery with a modern twist. The objective was to create a visual identity that reflects its commitment to handcrafted products, sustainability, and community connection. The branding needed to feel approachable, timeless, and rooted in local culture while also appealing to a broader audience.
Results
The new brand identity for Media Luna successfully communicates its artisanal and community-focused values. The playful yet grounded visual system allows it to stand out while staying true to its roots. Media Luna is now positioned as a welcoming neighborhood bakery that embodies the joy of fresh-baked goods and the warmth of shared moments, all while reinforcing its commitment to quality and local culture.
