Hasta que el podcast nos separe
Project Background
“Hasta que el podcast nos separe” is a fresh and engaging podcast hosted by the Chilean TV personalities Diana Bolocco and Cristián Sánchez, that explores the dynamics of relationships, love, and everyday life from a candid and humorous perspective. With its authentic storytelling and relatable conversations, the podcast connects deeply with its audience, sparking both reflection and laughter.
Client Brief
The branding and motion graphics project aimed to create a strong visual identity that resonates with the podcast's energetic and playful tone. The objective was to design a cohesive visual language that extends across platforms, enhancing the listener's experience and reinforcing brand recognition. Key elements included logo design, animated intro/outro sequences, social media assets, and thumbnail templates.
Process
We approached the project with a focus on vibrancy and fluidity:
Brand Design: A bold and modern logo was designed to reflect the podcast's lively spirit. The typography and color palette were carefully selected to evoke warmth and approachability, featuring a vibrant red symbolizing love, accompanied by a hand-drawn heart icon representing real and genuine affection.
Motion Graphics: Smooth transitions, playful animations, and dynamic visuals were integrated into the intro and outro of each episode, enhancing the storytelling experience.
Social Media Assets: Consistent branding elements were extended to social media graphics, including teaser clips, quotes, episode announcements, and assets with hand-drawn icons and simple animations to boost audience engagement.
Thumbnail Design: A structured yet visually engaging template was crafted for YouTube and podcast platforms, ensuring brand consistency and recognizability.
Results
The new branding and motion graphics package for Hasta que el podcast nos separe successfully captures its playful and authentic vibe. The strong visual identity enhances the listener's journey, making each episode memorable and visually engaging. The podcast is now well-positioned to grow its audience and strengthen its brand presence across platforms.
