ICV Stand
Project Background
With the “Mining Exhibition” fast approaching, ICV (Ingeniería Civil Vicente) partnered with Pink Dog Studio to design a show-stopping exhibition stand. The goal? To create a striking presence that reflected ICV’s legacy, innovation, and ties to Chile’s northern soil.
Client Brief
ICV needed a stand that didn’t just look good, it had to function as ICV’s headquarters for the event. That meant creating a layout that was visually bold yet functional, including meeting areas, an office space for private conversations, and room to showcase one of their fleet vehicles.
Process
We drew inspiration from the layered forms of excavation sites to shape the structure. Using a tiered structure reflective of the tiers of an open cut min. A rich palette of earthy reds, inspired by Chile’s northern soil, grounded the design in place and heritage.
The stand needed to be more than a showpiece. It had to work. We carved out distinct zones: an open area to showcase one of ICV’s fleet vehicles, layered meeting spaces for informal chats, and a private office for deeper conversations. Thoughtful furnishings softened the industrial feel, creating a balance of form and function.
Across the structure, we told ICV’s story; from its humble origins to its current stage and beyond, we used large-scale print graphics and digital screens to help tell the rich brand story that gave the space depth and context.
Once approved, we managed the full build; transporting the structure more than 1,200km to the Mining Exhibition, assembling on-site, and coordinating its return to Santiago so it could live on at future events.
Results
The final stand captured ICV’s identity with a bold, earthy presence that stood out on the exhibition floor, drawing steady foot traffic and setting them apart in a crowded industry showcase.
The layout made it easy for the team to host casual chats, formal meetings and show off their branded fleet vehicle. Visitors walked away with a clear sense of who ICV is and their story; not just what they do, but what they stand for.
And because we designed it with reuse in mind, the stand wasn’t a one-off. It’s now part of ICV’s long-term brand toolkit, ready to roll out at future events with ease.
