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Project Background
Francisco Saavedra is one of Chile’s most beloved TV personalities, and now he’s taking on a new challenge: the New York Marathon 2025. His latest YouTube docu-reality follows every step of the journey, from the first jog to the finish line dreams.
Client Brief
To bring the emotional weight and physical grind of the series to life, the project needed dynamic graphics that could carry the narrative visually. An energetic suite of motion pieces (lower thirds, title intro, countdowns, calorie trackers, maps, and recipe visuals) would be needed to show just how big this goal really is.
Process
The goal was to create motion graphics that would enhance storytelling, and reflect both the emotional highs and the physical slog of marathon training.
From the outset, we worked closely with the editorial team to understand how each element would function in the broader narrative. We designed a full suite of bespoke motion graphics that matched the energy of the series:
• Lower thirds and titling for interviews and updates
• Intro animation and transitions that set the pace
• Custom map animations tracking Saavedra’s progress
• Nutritional graphics and recipe visuals that kept things real and relatable
The end result was a toolkit of visual storytelling devices that could scale with the series, keeping pace with the personal journey, the training milestones, and the emotional wins along the way.
Results
We delivered a dynamic campaign film that captured attention and stayed true to the brand’s personality. Simultaneously, we managed the nationwide rollout of in-store visuals, making sure each point of sale felt as polished as the ad itself. The result? A campaign that connected with audiences on screen and in store, seamlessly executed from start to finish.
