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Project Background
Francisco Saavedra is one of Chile’s most beloved TV personalities, and now he’s taking on a new challenge: the New York Marathon 2025. His latest YouTube docu-reality follows every step of the journey, from the first jog to the finish line dreams.
Client Brief
To bring the emotional weight and physical grind of the series to life, the project needed dynamic graphics that could carry the narrative visually. An energetic suite of motion pieces (lower thirds, title intro, countdowns, calorie trackers, maps, and recipe visuals) would be needed to show just how big this goal really is.
Process
We started by crafting a concept that would stick. The heart of the campaign was a song: “Simplísima es mejor.” Upbeat, catchy, and a little bit funny, it carried the energy of the brand and became the central thread of the entire spot.
We wrote the script around the song, designing the scenes to let the music shine. Then came the casting, where we struck gold. Our lead talent wasn’t just a strong on-screen presence; he was the real deal. A builder by trade, he could sing, play guitar, and deliver a performance that felt authentic and relatable to the target audience.
With production teams operating between Chile and Australia, we shot a campaign that brought Simplísima’s product benefits to life. Every frame was crafted to spotlight the range, while staying true to the brand’s fun, no-fuss personality.
Meanwhile, our design team rolled out a full suite of retail graphics for hardware stores across Chile, ensuring the campaign lived just as strongly on shelf as it did on screen.
Results
We delivered a dynamic campaign film that captured attention and stayed true to the brand’s personality. Simultaneously, we managed the nationwide rollout of in-store visuals, making sure each point of sale felt as polished as the ad itself. The result? A campaign that connected with audiences on screen and in store, seamlessly executed from start to finish.
