BLT Minibodegas
Project Background
BLT Mini Bodegas, a leading self-storage company in Santiago, Chile, enjoyed a boom in sales. Riding on this success, they opened their largest and most iconic facility in Quilín. Designed to stand out not just for its space and style, but for its commitment to sustainability.
Client Brief
As BLT Mini Bodegas continued to grow, they faced several challenges that needed solutions; starting with a flagship facility in Quilín that could set the standard for the brand’s next chapter. But the challenge wasn’t just building something big, it was building smart.
The space had to reflect their commitment to sustainability, offer a seamless customer experience, and unify a brand presence that had become fragmented. From confusing signage and a clunky website to uninspiring sales offices and inconsistent messaging, it was clear the brand needed a strategic refresh across the board.
Process
We started with the big one, the new Quilín facility. Designed and built using 306 recycled shipping containers, the space was more than a functional structure; it was a bold statement about BLT’s commitment to sustainability and smart growth. The architecture was clean, modular, and impossible to miss. Exactly what the brand needed to turn heads and open doors.
Next, we turned our attention to user experience. We overhauled the wayfinding system from the ground up, making navigation intuitive and stress-free for every visitor. Inside, we redesigned the sales offices to feel warmer, more functional, and far more aligned with the brand BLT had become.Digitally, we reimagined the website with a simplified user journey, clear messaging, and visuals that finally showcased the real facilities, not just stock photos. We also built out a confident brand voice to bring consistency across all communications, giving the team the tools they needed to keep things sharp and on-brand moving forward.
Results
A self-storage company that was absolutely delighted. They loved their eye-catching and environmentally sustainable facility and were thrilled (and, truth be told, massively relieved) to have a simplified wayfinding system that made their customers’ lives easier. The newly designed website also met with universal acclaim. Staff were overjoyed to finally have a site for promoting their services, establishing brand credibility, increasing visibility and facilitating lead generation. The refurbished in-facility offices were also a roaring success, providing a comfortable and welcoming space for the team to work and serve customers.
