Fluoresencia Store
Project Background
Fluoresencia is an iconic accessory brand based in Chile, producing high-quality, handmade pieces since 2010. The brand focuses on local production, fair pay, and environmental sustainability, with each product crafted with care and precision by experienced artisans. Their products are created with love and dedication, offering accessories made to withstand time, fashion, and trends.
Client Brief
When Fluoresencia approached Pink Dog Studio, they wanted to launch their second store in one of Santiago’s most iconic shopping centers, “the Drugstore”. The challenge was that the store floorspace was a tiny 12.5m², requiring a smart design solution to both display their products and store additional inventory, including collaborations with other brands.
Results
The final store made a big impression in a small space. We delivered a compact, elegant layout that showcased Fluoresencia’s accessories with care, while integrating hidden storage to keep the footprint functional and clean.
The launch campaign gave the new location the spotlight it deserved, drawing in both loyal customers and curious new faces. Nestled inside the iconic Drugstore, the space now stands as a physical reflection of the brand’s values: slow fashion, timeless design, and deep respect for the process.
A thoughtful retail experience that feels handcrafted, just like the products it holds.
