New Project

Fundación Care

Cancer Foundation
Year:
2025
Location:
Santiago, Chile
Client:
Jump Media
Area:
Graphic Design
Film & Photography
Motion Graphics

Project Background

Fundación CARE (Cancer, Access, Network and Hope) is an oncology foundation working to change the way cancer is faced, treated and understood in Chile. Rather than working in isolation, CARE brings together public and private efforts across the entire cancer journey; from early detection to treatment and recovery.

Their mission is rooted in collaboration, with a belief that only by working together can we truly change the reality of cancer care for everyone.

No items found.

Client Brief

Fundación CARE was ready to grow its impact, but the opportunity came from an unexpected place: car insurance. A major insurer wanted to connect every policy payment to a meaningful cause, and CARE saw the potential to turn this partnership into something powerful.

The challenge? Create a campaign that connected something as routine as car insurance with something as emotional and urgent as cancer care, without feeling forced or opportunistic. CARE also lacked a strong visual identity that could carry this message across multiple platforms.

They needed a clear, bold creative strategy that could live across TV, digital and OOH. Something emotionally resonant, visually cohesive, and flexible enough to show up everywhere from the screen to the street.

No items found.

Results

We turned a car insurance policy into a symbol of hope.

Pink Dog led the entire creative journey from concept to execution. We designed and produced a national TV commercial that brought real emotion to the screen, showing how something as routine as paying for car insurance can help change the future of cancer care.

Alongside the film, we developed a bold, cohesive campaign for public spaces, with striking key visuals that transformed streets, highways, and bus stops into messages of solidarity and action.

From art direction to film production, from editing suites to final OOH rollouts, we did it all. A full-scope campaign that not only raised awareness, but turned everyday drivers into everyday heroes.

No items found.
Explore more projects
Studio Mala Maña
Hasta que el podcast nos separe
Media Luna

Give us a whistle!

Please send us your information and we’ll contact you shortly
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.