Dumpling Cheers
Antecedentes del proyecto
In 2013, Dumpling Cheers launched their business at Ramsgate Markets with a dream to warm the hearts and stomachs of Sydney with their Northern Chinese style dumplings.
Over the next 12 years Dumpling Cheers would become a crowd favourite serving-up dumplings weekly across Sydney's markets, and becoming a mainstay of Glebe, Bondi and Kiribilli markets just to name a few.
Resumen del cliente
After a decade of perfecting their products and developing a loyal customer following, Dumpling Cheers was ready to take the next step. By launching a take-home frozen range of their products, crafted with the same care, recipes, and flavour that made them a local favourite.
Dumpling Cheers owner Jason had some ideas about how he would like to launch the products, but was lacking clear direction on how everything would come together. This is where we stepped in, starting with a full audit of the Dumpling Cheers brand and its marketing, to help establish a brief and identify a plan to get the frozen packs to market.
Working with Jason we identified the brand's position as authentic, fun, and premium, balancing its warm, family tone with a fresh, bold look that could stand out in-store and online.
We then established a plan to put together an integrated campaign that brought together creative, media, and retail experience, ensuring every element (from video storytelling to sampling) worked toward a single message: “From Sydney markets to your freezer.”
Resultados
Through a mix of creativity, performance insight, and rapid content delivery, the campaign successfully brought Dumpling Cheers from the markets to homes across Sydney. Jason has also managed to get his dumplings ranged with 6 stockists with the help of the sales deck.
Highlights:
- Over 4000 website visits in the first month!
- Over 65,000 unique video views and 3,700+ link clicks through Meta Ads, that's 75% of all web traffic!
- Average Cost Per Click (Meta): A$0.14 - significantly below industry average.
- Click Through Rate: Consistently strong across Reels and In-Stream placements.
- Consistent organic engagement through trend-based content and boosted posts.
- Improvements in website performance means Dumpling Cheers website is ranking in Google.
- Google search activity boosted by brand and category keywords, strengthening visibility around “best dumplings Sydney” and “handmade dumplings.”
What We Delivered
- Brand and Marketing Strategy
- Visual campaign development (moodboards, concepts, client workshops)
- Video content production & edits
- Copywriting
- Motion design
- Graphic assets and social templates
- Logo refresh and visual identity refinement
- Website optimisation audit and implementation
- Meta and Google Ads setup & management
- Design of sampling displays, market stands and signage
- Consultancy and performance reporting
Outcome
The Dumpling Cheers campaign transformed a beloved market brand into a premium retail-ready product while preserving its family roots, warmth and authenticity.
By balancing creative storytelling, data-led advertising, and hands-on retail presence, Pink Dog Studio helped Dumpling Cheers bridge the gap between market stalls and supermarket shelves, turning real human connection into measurable brand growth.
Results
Through a mix of creativity, performance insight, and rapid content delivery, the campaign successfully brought Dumpling Cheers from the markets to homes across Sydney. Jason has also managed to get his dumplings ranged with 6 stockists with the help of the sales deck.
Highlights:
- Over 4000 website visits in the first month!
- Over 65,000 unique video views and 3,700+ link clicks through Meta Ads, that's 75% of all web traffic!
- Average Cost Per Click (Meta): A$0.14 - significantly below industry average.
- Click Through Rate: Consistently strong across Reels and In-Stream placements.
- Consistent organic engagement through trend-based content and boosted posts.
- Improvements in website performance means Dumpling Cheers website is ranking in Google.
- Google search activity boosted by brand and category keywords, strengthening visibility around “best dumplings Sydney” and “handmade dumplings.”
What We Delivered
- Brand and Marketing Strategy
- Visual campaign development (moodboards, concepts, client workshops)
- Video content production & edits
- Copywriting
- Motion design
- Graphic assets and social templates
- Logo refresh and visual identity refinement
- Website optimisation audit and implementation
- Meta and Google Ads setup & management
- Design of sampling displays, market stands and signage
- Consultancy and performance reporting
Outcome
The Dumpling Cheers campaign transformed a beloved market brand into a premium retail-ready product while preserving its family roots, warmth and authenticity.
By balancing creative storytelling, data-led advertising, and hands-on retail presence, Pink Dog Studio helped Dumpling Cheers bridge the gap between market stalls and supermarket shelves, turning real human connection into measurable brand growth.
